I’m Andrew Allsop

I’m Andrew Allsop

There's never been a better time to be alive

There’s never been a better time to be alive

No charity has ever raised money by saying things are getting better. No journalist has ever gotten the front page… Read the rest
How to use Data from Social Media to Determine your Marketing Plan

How to use Data from Social Media to Determine your Marketing Plan

Note: This was originally posted by me over at my employers blog. Image Copyright Abrinski – Flickr The opportunity in… Read the rest
Social Media and the Bottom Line

Social Media and the Bottom Line

Whilst people claw at likes and tweets like they’re some kind of holy grail, it’s clear they aren’t enough to… Read the rest
BMW Activate the Future

BMW Activate the Future

If branded content is the future, welcome to my time machine. BMW is due to release ‘Four films about… Read the rest
Institutions aren’t designed to cater to the exceptional; but it really doesn’t matter.

Institutions aren’t designed to cater to the exceptional; but it really doesn’t matter.

This amazing story by Dave Trott (Which, if you don’t read, you definitely should) really tugged on my heart strings,… Read the rest
The A – Z of the web

The A – Z of the web

Google’s new Instant feature means results will begin showing as soon as as you type the first letter. As a… Read the rest
Latest entries
There's never been a better time to be alive

There’s never been a better time to be alive

No charity has ever raised money by saying things are getting better. No journalist has ever gotten the front page… Read the rest

Digital Predictions for 2012

The adoption of technology is often limited by the skills required to operate it. As these become less and… Read the rest
How to use Data from Social Media to Determine your Marketing Plan

How to use Data from Social Media to Determine your Marketing Plan

Note: This was originally posted by me over at my employers blog. Image Copyright Abrinski – Flickr The opportunity in… Read the rest

The 8 Stages of Listening

A useful deck from the ever useful Altimeter Group’s Jeremiah Owyang on the different stages of listening in social media.… Read the rest
Social Media and the Bottom Line

Social Media and the Bottom Line

Whilst people claw at likes and tweets like they’re some kind of holy grail, it’s clear they aren’t enough to… Read the rest
Deck Ready Cosmic Disco

Deck Ready Cosmic Disco

Those of you who know me personally will already know music is a huge part of my life. So big… Read the rest
BMW Activate the Future

BMW Activate the Future

If branded content is the future, welcome to my time machine. BMW is due to release ‘Four films about… Read the rest
H&M - Social Media Room

H&M – Social Media Room

Go here to check out the site. Much like Samsung, H&M is using their website to curate the brands… Read the rest
Samsung’s Social Media Integration

Samsung’s Social Media Integration

For me, this is one of the most exciting examples of a big brand doing Social Media. It gives… Read the rest
Institutions aren’t designed to cater to the exceptional; but it really doesn’t matter.

Institutions aren’t designed to cater to the exceptional; but it really doesn’t matter.

This amazing story by Dave Trott (Which, if you don’t read, you definitely should) really tugged on my heart strings,… Read the rest
Palladium: Detroit Lives.

Palladium: Detroit Lives.

The City of Detroit, Michigan has always fascinated me. The sprawling metropolis, once home of the USA’s gargantuan automobile… Read the rest
My View On Transmedia, Digital and The Future of Advertising

My View On Transmedia, Digital and The Future of Advertising

Advertising online, it’s notoriously hard to get right. One of the main problems is that the shift from offline… Read the rest